In 2012, Alex graduated from Point Park University with a BA in Cinema & Digital Arts; concentration in Directing. He simultaneously directed his first indie micro-budget feature while a full-time senior. The film helped land his next feature directing gig.
Dance-Off was directed in Los Angeles, 2013, featuring faces from True Blood, General Hospital, MTV's Awkward, SYTYCD, and Glee.
In 2015, Alex founded music video-based production company, HustleCake. To date, Alex has produced/directed over 250 million views worth of music video content.
In 2016, Alex began directing branded content/commercials. His first two clients were Vogue and Disney. In early 2017, he completed branded content for Sony Animation Studios. The list continues.
March, 2017, Alex was officially rostered as a commercial director with Driven By Creatives; a director agency located in Prague, Los Angels, and Dubai.