In 2012, Alex graduated from Point Park University with a BA in Cinema & Digital Arts; concentration in Directing. He simultaneously directed his first indie micro-budget feature while a full-time senior. The film helped land his next feature directing gig.
Dance-Off was directed in Los Angeles, 2013, featuring faces from True Blood, General Hospital, MTV's Awkward, SYTYCD, and Glee.
In 2015, Alex founded music video-based production company, HustleCake. To date, he has directed over a cumulative 350 Million views in music video content.
Alex earned a Platinum Plaque from RCA SONY in the summer of 2017 for his role as director of the "Location'' music video which later went on to help the artist secure a VMA Best New Artist win!
In 2016, Alex began directing branded content/commercials. His first two clients were Vogue and Disney. In early 2017, he completed branded content for Sony Animation Studios, Fab Fit Fun, and many more.
Alex is rostered as a Commercial Director with Driven By Creatives; a director's agency located in Prague, Los Angels, and Dubai. He's also represented as a Music Video Director with Left Productions; based out of the UK, France, and the US.
Alex is currently managed by Matthew Stanton, LA-based.