In 2012, Alex graduated from Point Park University (Pittsburgh) with a BA in Cinema & Digital Arts; concentration in Directing. He simultaneously directed his first indie micro-budget feature while a full-time senior. The film helped land his next feature directing gig.
Dance-Off was directed in Los Angeles, 2013, featuring faces from True Blood, General Hospital, MTV's Awkward, SYTYCD, and Glee.
In 2015, Alex founded music video-based production company, Hustlecake. To date, he has directed over a cumulative 500 Million views in music video content.
Alex earned a Platinum Plaque from RCA SONY in the summer of 2017 for his role as creator (Director, DP, Editor) of Khalid's first ever music video, "Location.'' The video later went on to help the artist secure a VMA & Billboard Best New Artist win and 5 Grammy Nominations. "Location" was created in one weekend without a production budget or crew.
In 2016, Alex began directing branded content/commercials. His first two clients were Vogue and Disney. In early 2017, he completed branded content for Sony Animation Studios, Fab Fit Fun, Sothebys and many more.
Alex is rostered as a Commercial Director with Driven By Creatives; a director's agency located in Prague, Los Angeles, and Dubai. He's also represented as a Music Video Director with Left Productions; based out of the UK, France, and the US.
Alex is currently managed by Matthew Stanton, LA-based.